Guides
Questions parents ask us, answered properly. Every claim names its source, and where the research does not support something we say so.
Do personalized books help children learn?
We sell these, so take that into account. Here's the honest answer anyway.
Why bedtime stories matter
Ten minutes, most nights, with a book and a child who is nearly asleep. It's one of the best-supported things a parent can do — and there's one part of it people usually skip.